June 17th 2020
“I think we need to do a parade for our students,” suggested Siomara Wedderburn, the Director of our Wellness program. “We want our graduates to know they are loved and appreciated.”
On one level it seemed like an odd request, coming at the end of a very difficult week for our nation, our city, our youth and our staff. Collectively we had witnessed police brutality, peaceful demonstrations, rioting, calls for justice and reform. Collectively we had waited for verdicts, reactions from political and civic leaders and the memorial service of George Floyd. There was a heaviness of heart. Was this really a time for a parade?
“I’ll be honest,” confided Ms. Ford, our 6th grade teacher. “I didn’t want to do the parade. But within 5 minutes I had a change of heart. There’s something wonderful about putting aside my feelings and just loving kids.”
Despite the collective mood of the moment, our team decided it was critical not to forget the accomplishments of our students. Despite the unprecedented challenges of teaching remotely, our teachers rose to the occasion. Every 8th grader passed. Every 12th grader has completed high school. Time to celebrate.
Friday morning a convoy of 20 decorated vehicles left the parking lot of UrbanPromise, and began a three hour pilgrimage through the streets of Camden—honking horns, passing out goodie bags and making a big deal of our students. The parade stopped in front of every 8th and 12th grade student’s home. We created traffic jams and we vigorously honked our horns. To our surprise, city residents came out of their houses to applaud and take pictures. Momentum grew with each turn—a beautiful and memorable moment for our students and our city was created.
“I was surprised how big the parade was,” gushed Angel, a 12th grader on his way to culinary school in the fall. Angel and his family eagerly stood on their front steps in East Camden and watched the procession. “It made me feel pretty important.”
Two months ago I appealed to you for financial help in an emergency situation—help we needed to keep our teachers employed and our staff engaged during a time of decreasing revenue and uncertainty.
You responded with amazing generosity. Without your help our teachers would not have continued teaching, and our students would not have graduated. Simply put: You saved the academic year! I’m grateful, as are our parents, teachers and students. You allowed the UrbanPromise team to get our students across the finish line.
But UrbanPromise needed to cross another finish line as well—we need to raise $582,000 to close our June 30th, 2020 fiscal year.
The great news is an unprecedented $522,747 has been generated since April.
Only $59,253 is needed in the next two weeks to reach our GOAL. The finish line is in sight. I know we can do it!
Our teachers did what needed to be done for our students. Now I’m asking you to ensure we cross the financial finish line as well.
I’m confident you will help.
PS. Please watch this parade video. It’ll lift your spirits and remind you why you give to UrbanPromise.