Blog: 11 April 2020

Saturday, April 11


Dear Friend—

In 32 years of leading UrbanPromise I have never experienced anything like the past 21 days.

Our people have worked around the clock adapting to the new normal—helping teens and children grieve the loss of a daily routine, calming fears, innovating new approaches to teaching and reaching out to our families and children daily. Counseling services and access to emergency food is being provided. We have adapted quickly to our changing landscape.

As of today, not one of our workers has been laid off. While our nation’s unemployment numbers skyrocket, our board and leadership have decided that UrbanPromise needs to press forward, stand in the gap, and come out stronger when this crisis passes.

I’m convinced that double-digit unemployment and social dislocation will devastate a community like Camden. Non-profits will vanish, local businesses will shutter, parents will lose jobs and essential services will be overtaxed.

A vibrant, healthy UrbanPromise will be needed in a post-coronavirus Camden. We cannot close our doors. We cannot retreat.

At its core, UrbanPromise is people. It’s not buildings. Not great technology. Not even cool and unique programs. UrbanPromise is a community of Christians who daily exercise their faith through sacrificially loving and caring for people of Camden in Jesus’ name.

This kind of commitment and community cannot be purchased; I can’t hire these kinds of dedicated people off Craigslist or CareerBuilder. This kind of community takes years to develop and cultivate. 

That’s why I am asking you to make sure UrbanPromise survives and thrives during this current crisis.

We need your help.

As we enter the last quarter of our fiscal year (April 1 - June 30, 2020) our financial picture has changed dramatically:

1. Our biggest fundraising events—Taste of Promise, Pedal for Promise, and our Golf Tournament—typically generate $425,000. They have all been cancelled or postponed. Regular giving has been radically impacted by the distraction of the virus and the flagging economy.

2. Prior to this crisis, UrbanPromise was in a strong financial position and plans were being laid to create a fiscal safety net to carry us securely into the future. The pandemic has not only halted that campaign but has put our current staff and programs in jeopardy.

3. We were recently approved for a loan as part of the CARES Act passed by Congress to aid organizations impacted by COVID-19. We are praising God for this quick approval and the expectation of much needed funds to offset some of our expenses.

In order to survive, UrbanPromise needs to raise $582,000 in the next 3 months.

You’ve walked with us through the good times and the challenging times and I know I can count on you. A gift of any size will help.
God’s courage and peace—

Bruce Main

P.S. If you would like to call me to discuss a large gift, I’d love to speak with you and share more details about what we are facing. You can reach me at (856) 313-4106 or

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